Chris Wayan, 1982
I see the Centaur when I |
.drawkcab seye ym nruT
But that starts to hurt
And I bump things:
Chairs and stoves
"Don't look for demi
The last five lines are in the American folk haiku form created early in the 20th Century by an advertising genius for the Burma Shave company. In this form, road signs every quarter mile or so on a lonely highway feed you one line each... so you have time.... to... think. The form consists of a wry, rhymed quatrain, but it isn't perceived that way; instead, there's a cryptic sign, and for fifteen seconds you wonder. Sign two tips you off; you think back and link it to the first line. By then the third comes up and you spend the next fifteen seconds guessing the punch line. Last comes the company's signature, as if it were a person--a poet.
The beauty of the form is that the commercialism's a quarter mile away from the poem and the only link between them is in the viewer's mind--yet it's more effective than a mile-long billboard, without spoiling the scenery. Only a few Burma Shave road haiku survive today, on lonely rural highways.
But they're worth remembering, as a formal precursor to the Net. Half the art was in the links. Only instead of a vast, intricate, expensive network of computers, the linking mechanism was (depending, as Einstein pointed out, on whether you're at rest or in motion, and how long you've been in motion) simply space...
NOTE ON THE CONTENT
Is tuning into your Center (or centaur), your Greater Self, really so different from jabbering on a cellphone while you drive around oblivious? I find that turning my eyes inward while busy leads to bruised shins, or even what others, bruised, call sins. It's one reason I do dreamwork--sleep's a safer time to explore inside. You won't crash your bed into a lamppost! Well, not often. Unless you're Little Nemo.
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